Born Ke’Von Wade, also known as Rambo Fame, he has always had a passion for fashion and apparel. Growing up, raised by his mother alongside three siblings, getting what you wanted was never a priority—it was about making do with what you had. Rambo didn’t get his first pair of Jordans until he became close friends with his best friend.

No stranger to struggle, Ke’Von always knew he wanted more for himself. After graduating, he joined the United States Army as his football dreams began to drift further from reality. During his time in the Army, Rambo developed a deeper love for shopping and style. It was while stationed in Korea that he began to truly study fabrics, materials, and design.

After his military service, Rambo stepped into the world of music, creating his own sound and building his presence. To ensure his records were heard in popular venues, he became a club host. His electrifying energy and commanding voice on the microphone quickly captured the attention of crowds wherever he performed.

Even while focusing on hosting, his passion for fashion never left him. Rambo created multiple brands, but when he founded “PR3Y,” he knew he had finally discovered something that truly resonated with his identity and vision.

“I prayed. My mom prayed in the hardest moments. I’m grateful she instilled that belief in me.”
— Rambo Fame, PR3Y CEO